Home > Features > This Week in the News: Week Beginning 14/12/2009

This Week in the News: Week Beginning 14/12/2009

This week, on Wednesday 16th, people were ‘up in arms’ about an advertisement for face cream promising the world. Lead model, Twiggy, was airbrushed to give the impression that the cream works miracles and people complained that this was dishonest. Well, let me tell you something:

Obviously, I don’t condone this, but I also know there is no such thing as a miracle cream or indeed a miracle product. At least not one that doesn’t cause heart failure or the spontaneous loss of skin. Some people, however, just want to be lied to.

The beauty industry have been doing this to us for years. You can see it, for instance, in mascara advertisements which promise to produce thickening results. However, the models can be visibly seen to be supplementing their luscious eyelashes with fake additives. Or you can see it in the man moisturiser ads that use words such as ‘technology’ or ‘booster’ to draw in males uncomfortable with caring about their skin for fear of being called ‘gay’.

Turbo booster, by any other name is still just moisturiser.

I don’t know what makes me sadder: that we are being lied to, know it and have come to terms with it; or that there are some people out there who think their complaints will make a difference to an industry based on misleading. I’m just waiting for the day when some beauty provider tries to sell a product with the slogan, ‘Old age and flab are a drag, but there’s HOPE – now in a cream!’ I imagine it would sell because ultimately, that’s all people want, isn’t it…

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